Stand design with creativity
The participation of companies in large events is a crucial moment, both in terms of economic and organizational aspects. The time spent in planning is always significant, which is why it is advisable to rely on industry professionals capable of creating effective organization. Let’s take a look at the most common types of exhibition stands and the different design phases.
What is an exhibition stand?
Exhibition stands are essentially a “business card” for the company participating in a major event like a trade fair. Their primary objective is to attract and engage the public, with the ultimate goal of selling the featured product. Originality, innovation, and interactivity are, therefore, key words for creating the perfect stand. When we talk about stand design, we refer to the exhibition space that metaphorically encapsulates the entire essence of the company and the display of all the products it wants to promote. At trade events, the stand is the element that distinguishes and differentiates your business from the others present. Stand design allows for the anticipation and optimization of the available space, making it effective.
How much time does it take to create a stand?
The design and subsequent creation of an exhibition stand require a well-defined time frame. Proper time management, which can vary greatly, is fundamental to the success of the project. This is why it’s better to focus on smaller, more elaborate stands, with longer design times but greater impact, rather than larger, less personalized stands created in a short period. It becomes evident, then, how important it is to rely on specialized companies with targeted skills and competent staff. To create a perfect stand tailored to your company, it’s recommended to contact the chosen company at least six months in advance.
The phases of stand design and the creativity factor
Once a company decides to participate in a trade fair or exhibition event, it must rely on professionals capable of effectively creating the perfect stand. But what are the phases of the design process? Here are the main ones:
- Bureaucratic or legal processes: This phase deals with managing contracts and permits for the chosen exhibition space.
- Consultation with designers: This is where brainstorming between the company and designers takes place, ideas are carefully examined, and objectives, strategies, and budgets are defined.
- Preliminary studies: At this stage, benchmarking is carried out to ensure the efficiency of the service offered.
- Layout and pathway design: At this point, the actual design of the stand is done, focusing on all the physical and structural details.
- Lighting and materials: These two often overlooked aspects are extremely important. If done correctly, they ensure excellent appeal.
- Setup: This is essential to ensure that the stand reflects the company’s values. For this reason, coordination between the company and the setup team must always be clear.
All of these phases are, therefore, of fundamental importance and represent the essential framework for the successful design and creation of exhibition stands.
Each step contributes to creating a space that highlights the strengths, values, and message that the company, organization, or brand wants to convey.
Need to design exhibition stands? Let’s stay in touch
If you are looking for a specialized company to handle the design of your exhibition stands, Prezioso Leonardo is the right choice for you. With over thirty years in the industry, our company stands out for its constant forward-looking vision and the high quality of the services offered. Choose the security of relying on a company that takes care of your project from every angle—choose Prezioso Leonardo.
