MIDO 2022
MIDO is the International Exhibition of Optics, Optometry, and Ophthalmology. It takes place at Fiera Milano and is the key event for the entire sector. Exhibitors at this fair have the opportunity to offer visitors an immersive, engaging, and increasingly innovative experience. Let’s take a closer look at what MIDO is, the characteristics, and the necessary requirements for showcasing and creating your stands at this fair.
What is MIDO?
MIDO is a comprehensive event held at Fiera Milano that offers visitors a positive and engaging experience, presenting cutting-edge technologies and products related to the world of optics, optometry, and ophthalmology. The fair is a modern and functional event, effectively organized in the spaces of the Milan exhibition center.
MIDO not only showcases the latest trends but also offers a wide range of specialized sections that include workshops and recreational areas, where participants can be part of project development. A specific area is dedicated to the world of sports and children: within these sections, products are designed, displayed, and sold, with characteristics such as durability, high resistance, practicality, and the possibility of customization in terms of shape and color.
A guide for exhibiting at MIDO
More and more brands want to see their exhibition stand at MIDO in Milan. It’s important to keep in mind some key aspects when deciding to create your stand at this fair. For this reason, it is useful to create a guide to the characteristics that all MIDO stands should have. The main ones are:
- Space analysis: It’s helpful to visit the fair as a regular visitor at first. This allows future exhibitors to better understand how visitors experience the event and the perceptions and needs of potential customers.
- Study of dimensions: This is one of the most important aspects and requires particular attention. The decision on the space to use significantly affects the cost, which varies depending on the price per square meter. Therefore, it’s important to carefully consider the necessary space for all planned activities.
- Choice of location: It’s essential to analyze the positioning areas offered, to choose the one that best suits your needs.
- Shape and concept of the stand: Once the shape and physical structure of the stand are decided, attention must also be given to the concept. The environment should be driven by an underlying idea that, once identified, becomes a reference point for the entire setup.
- Stand functionality: Careful attention should be paid to the thoughtful organization of spaces to ensure maximum use and functionality.
- Respect for the company’s identity: The company’s mission and vision should never be overlooked and should represent the guiding theme for the structure of the stand.
- Choosing the right stand designer: Relying on a competent company is the ideal starting point.
These elements are just a few aspects to consider. In any case, it is always advisable to rely on experienced companies made up of professionals with expertise in the field to receive the right tips and advice.
Do you need to create customized stands for MIDO? Let’s stay in touch
Are you looking for a company to create customized stands for your exhibition at MIDO?
We at Leonardo Prezioso are the right choice for you. Contact us or visit our headquarters in Novate Milanese to learn about all our services and choose the one that suits you best.
Take advantage of our excellent pre- and post-sales assistance and trust a company with long-standing experience. Don’t wait – choose Leonardo Prezioso for your customized stands.
