ANUGA 2025 will take place in Cologne from October 4 to 8, and it remains one of the world’s most prestigious trade shows for the food and agri-food sector. Participating in this global event means gaining access to a strategic platform to establish new business contacts, form partnerships, and present your products to buyers and professionals from around the globe.
In such a competitive environment, the quality of your exhibition stand is critical to capturing attention and standing out. Prezioso Allestimenti, an Italian company with over 50 years of experience, specializes in the design and construction of custom trade fair stands that effectively elevate each brand’s identity.
Why a Custom Stand Makes the Difference at ANUGA 2025
Participation is not enough—you need to stand out. ANUGA is divided into 10 theme halls, each dedicated to a specific segment of the food & beverage market: dairy, meat, frozen foods, organic products, and more. In each hall, hundreds of companies compete for visibility.
A generic stand might easily go unnoticed, while a custom-designed space tells your brand’s story, highlights your products, and facilitates meaningful interactions with visitors.
The trade fair stands for ANUGA 2025 by Prezioso Allestimenti ensure:
- A design aligned with your brand identity
- A functional layout for welcoming buyers, visitors, and journalists
- Optimized display zones to highlight product strengths
- Dedicated areas for tastings, meetings, and live demos
- Integrated technology, including lighting, displays, and video walls
From Vision to Execution: Prezioso Allestimenti’s Process
We always begin with listening. Understanding your brand, your audience, and your strategic objectives is the foundation for building a successful exhibition experience. Our team of project managers, designers, and technical experts handles every phase of the project:
- Visual analysis and creative concept
- Technical and design development, with detailed renderings
- In-house production using high-quality materials
- International logistics, transportation, and on-site setup
- Assistance during the entire event duration
Thanks to our solid experience in international fairs, we work with ease even in complex environments like Koelnmesse.
Materials and Finishes Tailored to the Food Industry
In the food industry, details matter. That’s why we select certified, hygienic, and easy-to-clean materials, essential in a context where food presentation is key. Our most popular stand features for ANUGA include:
- Antibacterial surfaces in tasting areas
- Integrated refrigerated display cases
- Reusable modular structures
- Custom-designed furniture
- High-definition graphics that reinforce visual identity
Elevate Products Through Strategic Scenography
A great product can be overlooked if it’s not properly showcased. At ANUGA, where attendees actively seek new experiences and sensory innovation, your stand must:
- Welcome and impress visitors
- Guide them through a visual and emotional journey
- Foster meaningful business conversations
Whether you’re promoting gourmet products or organic lines, we design the perfect setting to make them shine.
Full-Service Support, from Italy to Germany
Our flexible and agile structure allows us to manage international projects with speed and reliability. We coordinate every detail—from loading in Italy to setup in Cologne and dismantling after the event.
No matter how large or complex the project is, we’re there every step of the way.
Ready to Shine at ANUGA 2025?
Trust Prezioso Allestimenti to design and build custom trade fair stands for ANUGA 2025. Stand out with a space that communicates who you are, attracts new leads, and enhances your product image.
