Stand management and timelines
Participating in trade fairs requires a significant expenditure of energy and time. However, the positive aspects are numerous, which is why more and more companies decide to invest their resources to improve their market visibility. But what are the timelines for perfect stand management? Let’s explore them together.
The phases of stand design and management
Once a company decides to participate in a trade fair event, it must start dedicating time to planning the stand. This is the meeting point between the brand and all the participants and visitors, so it is crucial that the execution is done properly. In addition to having an appropriate structure and a strategic communication plan to attract a large number of potential customers, it is essential to follow all the main design phases:
- Bureaucratic and legal aspects: This phase is dedicated to managing contracts and agreements for the chosen exhibition space. It’s crucial to ensure that all the permits are in order for participation.
- Consultation with experts: For high-level events, companies turn to designers. Ideas are shared so that the experts can define the objectives, budget, and strategy the company intends to achieve.
- Preliminary studies: This is the moment when the benchmark is established to ensure efficient service.
- Architectural design: This is when the actual stand design takes place, with particular attention to structural details.
- Pathway design: One way to be remembered by visitors is to offer them a customer experience. If the goal is to create a specific activity, you can request that the structure be designed accordingly.
- Lighting: This is an aspect not to be overlooked, as if used correctly, it guarantees excellent appeal.
- Setup: This is the crucial phase. It’s important to ensure that the environment created reflects the company, which is why it’s essential to focus on synergistic collaboration with professionals.
All these phases are of fundamental importance for stand management; however, the time required for the entire process is considerable. Each of these phases must be attended to in the smallest detail to achieve a perfect final result without any flaws.
What can affect the completion time?
Before participating in a trade fair event, it’s important to know that having a particularly large stand is not necessary. In fact, a successful stand can also be small, as long as it makes the best use of the available space. Every small area is valuable for showcasing the company’s identity, the values it stands for, and the product being promoted. To ensure everything goes according to plan and there are no issues during the process, stand management should carefully track the completion times. These primarily depend on:
- Bureaucratic permits: The legal and bureaucratic processes required to access trade events can sometimes be complex. It is advisable to start the procedures promptly to obtain all necessary permits;
- Designer search: Relying on a high-level expert who can understand the company’s values and ideas is the first step for them to create a structure that perfectly represents it;
- Material selection: The chosen materials need to be ordered, and work cannot begin until their delivery.
In addition to these, the aspect that most affects the stand’s management timeline is attention to detail. The choice of colors, digital support systems, the inclusion of roll-ups, posters, and graphics are all elements aimed at attracting the visitor’s attention and engaging them. The stand is still a limited space, so it’s essential to carefully select the key points to emphasize. Once the values to communicate and the product or service to present are defined, it’s crucial that the entire setup is organized and consistent, avoiding any sense of disorder or confusion: everything must be clear.
The rehearsal: setting up the stand in advance
Conveying the essence of a company to the public is not easy. It is possible that the ideas conceived during the brainstorming phase may not meet expectations once the stand is built. That’s why, in order to avoid such issues, many professionals create 3D models digitally, renders, or even physical models. This allows the client company to have a more realistic vision of what the finished stand will look like. But that’s not all. The most forward-thinking experts suggest completing the project ahead of schedule to allow for a rehearsal of the stand. This provides the opportunity to examine every aspect and make small adjustments. This “rehearsal” of the stand also helps with staff allocation: trials for the customer experience can be carried out, and it helps to better understand how to cover the entire space.
If you don’t know how to manage the timing of stand construction, contact us
For the optimal creation and management of a stand, rely on us at Prezioso Leonardo: we manage every phase to ensure our clients an excellent result within a predefined and well-structured timeline. We have been operating in the trade fair sector since 1970, and our team is available to create customized trade fair stands according to the client’s needs. Contact us as soon as possible or visit us at our headquarters in Novate Milanese (MI).
