The Sigep in Rimini is one of the best-known trade fair events in Emilia Romagna. Given the theme – the culture of sweets in all its forms – exhibitors, together with their reference stand fitters, will have the opportunity to indulge themselves, creating unique stands. Let’s see how you can prepare for the event and how you can exhibit.
Sigep in Rimini: what it’s all about
The Sigep event organized by IEG – Italian Exhibition Group – after a two-year stop, returns live from January 22 to 26, 2022 at Rimini Fiera.
This is the 43rd edition of the International Exhibition of Ice Cream, Pastry, Artisan Bakery and Coffee.
The edition planned for 2022, in fact , is focused on devising new ways of doing business in the confectionery sector, but also to modernize the classic concept of the “confectionery store,” also approaching a new type of clientele.
The points on which the realities present at the event are called to focus are two: innovation and sustainability.
Topical themes with an ever-living debate: many are, in fact, food for thought for participants and visitors.
The exhibition is organized in four pavilions dedicated respectively to: Ice Cream, Confectionery, Bakery and Coffee.
Four spheres of the confectionery world that will see a succession of events, demonstrations and the participation of well-known faces in the industry. 
How to exhibit at Sigep
For all companies wishing to participate in the fair in Rimini, they can apply through the dedicated Sigep website .
Lots of information is available to consider your own application as an exhibitor in one of the four pavilions. The documents for participation are divided into.
- exhibition rates;
- regulations and deadlines
- fairground regulations;
- “Traceability of Financial Flows” module.
Participating in an event of the caliber of The Dolce World Expo is, therefore, an unmissable opportunity. In this way it is possible not only to give visibility to your company and your product, but also to compare yourself with your colleagues and competitors. But that’s not all: the possibility of meeting the great masters of the confectionery world, learning and taking inspiration from them, is another important factor to take into consideration. 
The design of a successful booth
The food industry offers the possibility of a great deal of range in booth design.
For events of this kind, shapes, colors or images that might be inappropriate in other contexts can be evaluated.
At the same time, however, stands for food companies must be designed in compliance with several regulations: nothing can be left to chance.
It is necessary, for example, to include refrigerated display cases and, if preparations are to be carried out on site, everything necessary to work in complete safety.
Designers, therefore, are required to do a complete job, in which an original design structure is integrated with all the necessary tools to store the confectionery creations created.
The main features that can be referred to when creating a trade show booth suitable for the Sigep event are:
- colors: depending on one’s flagship products, one can think of particular colors for the booth to stand out from competitors;
- the structure: depending on the work to be done, it is possible to create a special structure, dedicated in part to the exhibition and with an exclusive section in which to carry out demonstrations;
- customer experience: one idea for attracting visitors to your booth can be a dedicated tasting corner, in which to stop and sample some delicacies while enjoying a moment of relaxation;
Bear in mind that, at an exhibition event of this kind, visitors are experts in the field, as well as just curious people or enthusiasts. It is, therefore, advisable to include highly trained and qualified personnel who can communicate even with those who are not part of this world. 
If you are intent on attending Sigep in Rimini with an eye-catching booth, let’s stay in touch
We at Prezioso Leonardo have been operating in the exhibition industry with booth design and construction since 1970. Our team is committed to listening to the client’s needs and then devising customized solutions. Write us and create the perfect trade show booth!
